From May 8th to 10th, 2021, the "2021 World Ultra HD Video (4K/8K) Industry Development Conference" hosted by the Ministry of Industry and Information Technology, the State Administration of Radio and Television, China Central Radio and Television and the People’s Government of Guangdong Province will be held at Guangzhou Yuexiu International Conference Center was grandly held. Leyard, as a leading audio-visual technology company, was invited to participate in the exhibition, bringing its 216-inch 8K ultra-high-definition Micro LED display (P0.6), the largest Micro LED product in the audience, to a stunning appearance.

The 3-day conference fully demonstrated the latest and best results of the ultra-high-definition industry chain. Representatives from the industry and academia conducted in-depth discussions on the most cutting-edge topics of the ultra-high-definition video industry such as digital culture, 8K production and broadcasting, copyright protection, and industry chain innovation.

When 5G meets 4K/8K

China's ultra-high-definition video industry welcomes major opportunities

With the introduction of various favorable national policies, the combination of "5G+8K" has become the most anticipated application in the 5G era.

But "5G+8K" is not just a simple superposition and integration of technology. Just like when we talk about 5G, it is not only a communication technology, but an intelligent new ecological scene based on the 5G network to create a “cloud edge” integration; when we talk about the ultra-high-definition industry, it is not just video/display. The evolution direction of clarity represents the birth of new application scenarios, the iterative display of new technologies, and the construction of new business models.

With the promotion and application of 5G commercial applications and ultra-high-definition display technology, China's ultra-high-definition terminal industry structure continues to improve, and the market coverage continues to increase. It is expected that the golden period of ultra-high-definition video industry development will begin in 2021.

According to experience, to promote the rapid evolution of any industry, two parallel forces are required: technological progress and conceptual renewal. And it is not difficult to find that in the wave of consumption upgrades, compared with other places, Chinese consumers are more "sensitive" to new things. Therefore, there is a greater impetus for the popularization of 8K.

Especially in recent years, a more obvious trend is taking place-the time period for the development of new technologies, new applications, and new ecology has been greatly shortened. Therefore, when 8K changes from a trend to an inevitable, the way it comes is by no means silent, but vigorous.

It is foreseeable that with the continuous improvement of the upstream and downstream ecological chain, the ultra-high-definition LED display industry will usher in an explosive period in the next few years.

On the one hand, at the software level, advances in storage, codec and other technologies will greatly reduce the data volume of 8K video content; on the other hand, with the continuous update and iteration of technology, the production and development of core devices and key equipment for the domestic ultra-high-definition industry Strengthened, the cost will gradually be closer to the people, and will drive the production of more 8K content. In particular, the gradual popularization of 5G networks will not only remove bandwidth barriers for 8K video to enter ordinary households, but will also give birth to more 8K application scenarios.

New industries driven by new technologies must be hardware first. The mature layout of hardware, and then the content and application to promote the industry forward, this is a trend.

What is gratifying is that China, as the world's largest LED R&D, production and application market, has advantages in the entire industry chain from chips, packaging, to display applications.

As an important part of the 8K industry chain, in terms of 8K terminal products, Leyard is a pioneer in the industry, both in terms of 8K ultra-high-definition display technology innovation and application innovation, or in promoting the development of the ultra-high-definition industry. Has made outstanding and positive contributions.

As early as at the InfoComm exhibition in 2019, Leyard exhibited the 0.6mm dot pitch for the first time in China, using the original Micro LED display technology micro-pitch LED display (resolution from 4K-8K), showing the Micro The possibility and future of LED technology in the commercial scenario of 8K products.

In August 2020, Leyard 8K Micro LED ultra-high-definition display screen won the authoritative 8K certification issued by China Electronics Standards Institute (CESI), becoming the first domestic LED ultra-high-definition display company to obtain 8K certification.

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In February, the "8K Ultra HD TV Channel Broadcasting Trial Launch Ceremony" was held by China Central Radio and Television General Station. The trial broadcast of my country's first full-process 8K documentary "Beautiful China", successfully completed the world's first AVS3 standard 8K live broadcast; the 2021 Spring Festival Gala was produced in 8K format for the first time, and the live broadcast test was conducted on the internal IPTV platform of the headquarters in 8K channels.

In March, during the National Congress of the People’s Republic of China, the press conference hall of the Great Hall of the People, the Golden Hall and the Multi-Function Hall of Media Center set up Leyard’s Micro LED and small-pitch LED displays. The two places were realized through China Telecom’s 5G network signal transmission. Real-time interaction at the venue. In addition, it is the first to create an "immersive and intelligent studio" for Xinhua News Agency, and creatively brings 5G+8K "immersive listening" to the audience, helping to record the heavyweight interviews of the "Two Sessions".